What’s in a Name?

August 24, 2011 § Leave a comment

The Curse is a bar on Clark Street in Chicago that is looking for a new name. I learned this in July 2011 when I was in Wrigleyville for a Cubs game with my friend Brian.

Ater the game, we walked by the bar and noticed they were playing some ’70s disco & funk music. We decided to give it a try. Shortly after getting our beer, the waitress told us they wanted to change their name. I asked why. She asked what their name, The Curse, meant to me. I told her when I saw the name I thought it would be a grunge or goth bar. She looked at me disappointingly.

The waitress informed us the name is a reference to The Curse of the Billy Goat. The Billy Goat curse was supposedly placed on the Cubs in 1945 when Billy Goat Tavern owner Billy Sianis was asked to leave a World Series game against the Detroit Tigers at the Cubs’ home ground of Wrigley Field because his pet goat’s odor was bothering other fans. He was outraged and declared, “Them Cubs, they aren’t gonna win no more,”

The waitress went on to say she always has to explain the name to people and this is why they are looking for a new name. We declared “we will have a new name for you after we finish this beer!”

After talking to the waitress about their preferred customers, normal atmosphere in the bar and any future changes they plan to make, Brian and I began to brainstorm on a new name. It didn’t take long. Brian remembered the music that drew us to the bar in the first place. He said the new name should be Funk & Curse. I thought it was a brilliant idea. It retained the sports reference, described the music atmoshphere we heard and if the name is said quickly, it could be a fun play on the words by making it sound like a phrase said by someone frustrated by the Billy Goat Curse.

We shared our brilliant idea with the waitress. When we told her the new name, you would have thought nothing could have repulsed her more.

This is usually where I share my wisdom and insight in choosing a new business name. Instead , I would enjoy hearing from anyone and everyone reading this blog. Leave your comments. So I ask you, what’s in a name?

Keep your eyes open.  Inspiration can come from anywhere.

Inspiration for this writing came from Brian and the waitress we talked to at The Curse. Wouldn’t it be fun and funny to walk into the Funk & Curse to celebrate a win next season?


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